Lars Roed appointed new Chief Commercial Officer of ZIEMANN HOLVRIEKA
06 April 2018


ZIEMANN HOLVRIEKA announces Lars Roed as its new Chief Commercial Officer (CCO). The 48-year-old will thus account for the company’s worldwide sales and marketing activities. In doing so, Roed can benefit from his decades of inside experience: The mechanical engineer has been working for ZIEMANN HOLVRIEKA since 1994.

“I am looking forward to this new position and the cooperation with my colleagues offering our customers outstanding solutions”, stated Roed, who started out at ZIEMANN HOLVRIEKA’s worldwide sales department for tanks and process technology for the brewing, beverage and liquid food industry. Since then, he has held several management positions – latest as Chief Executive Officer (CEO) of ZIEMANN HOLVRIEKA Asia. Lars Roed‘s 20 years of professional experience have allowed him to become a specialist in the field of tank and process technology for beer, but also for other drinks and liquid foods.


As CCO of ZIEMANN HOLVRIEKA, Roed will be responsible for all of the company’s entities. “I look forward to working productively and collaboratively with all responsible parties”, he says, summing up his approach to his new role. “My goal is to strengthen not only our engagement in the brewing industry but also in other business areas connected to liquid foods.”